MEDIA CAMPAIGN

SPANISH VICTIMS

#### Individual Contacts
Due to privacy laws, specific victim names and emails are not publicly available, but we can contact public figures like **Juan José Ganuza** (hypothetical email: juanjo.ganuza@upf.edu) for expert testimony, and the **Commission of Economic Affairs and Digital Transformation** (comision.economia@congreso.es) for political support.

This approach leverages associations to build our class, ensuring we gather evidence of harm to win the case and succeed in mediation.

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### Survey Note: Detailed Analysis of Prospective Spanish Victims for the Vodafone-Three Merger Class Action

This survey note provides a comprehensive analysis of prospective Spanish victims for our class action against the Vodafone-Three merger, focusing on their potential impacts and strategies for outreach. Our mission as COCOO’s solicitor is to win this case by demonstrating the merger’s risks of substantial lessening of competition (SLC), higher prices, and worse service quality, and to secure a strong class for mediation and litigation. Given the merger’s UK focus, we consider how Vodafone’s operations in Spain and broader telecom market dynamics could affect Spanish stakeholders, ensuring a thorough investigation into past, present, and future victims.

#### Background and Context
The Vodafone-Three merger, finalized in June 2025, combines two major UK mobile network operators (MNOs), creating VodafoneThree with approximately 27 million subscriptions. While primarily a UK event, Vodafone’s significant presence in Spain (operating as Vodafone España) and potential cross-border strategic shifts necessitate examining Spanish victims. The chat history reveals concerns about reduced competition, price increases, and service degradation, supported by regulatory findings (e.g., CMA’s provisional SLC concerns) and international precedents (e.g., Australia’s Vodafone-TPG merger). For Spain, we must identify how these risks manifest, given Vodafone’s market share and potential impacts on consumers, businesses, employees, and MVNO customers.

#### Types of Prospective Spanish Victims and Their Impacts
Based on the chat history and logical extensions to Spain, we categorize victims as follows, detailing their potential harms:

1. **Individual Consumers**
– **Description**: Spanish residents who are current or past customers of Vodafone España, or users of other telecom operators potentially affected by market concentration.
– **Impact**: The merger could lead to higher prices for mobile services, as evidenced by the CMA’s concerns about price caps expiring in 2028. Service quality might decline due to network integration challenges, with early signs from UK consumers (e.g., X posts about slow data) suggesting similar risks in Spain. Future consumers may face reduced plan options and innovation, given the reduced number of major operators influencing European markets.
– **Estimated Number**: Vodafone España serves millions, with market share data from CNMC reports indicating significant reach.
– **Relevance to Case**: Supports our arguments on higher prices and worse service quality, crucial for consumer harm claims in mediation.

2. **Businesses**
– **Description**: Spanish companies, particularly SMEs, relying on Vodafone or other telecom services for operations. The chat history mentions UK businesses facing higher costs, and Spanish SMEs could face similar pressures due to reduced competition.
– **Impact**: Higher mobile service costs could increase operational expenses, with fewer providers limiting negotiation power. The merger might also affect business-specific plans, reducing flexibility and innovation, as noted in UK analyses.
– **Estimated Number**: Thousands, given Spain’s SME-heavy economy, with CEOE and CEPYME representing over 3 million businesses.
– **Relevance to Case**: Bolsters our SLC argument by showing business harm, essential for a diverse class action.

3. **Employees**
– **Description**: Workers in Vodafone España or related telecom firms, at risk of job losses due to merger-related restructuring. The chat history highlights Unite’s concerns about UK job losses, and Spanish unions like CCOO and UGT likely share similar fears.
– **Impact**: Potential redundancies from head office consolidation or cost-saving measures, as seen in UK reports of overlaps. This could lead to economic harm and reduced service quality due to workforce reductions.
– **Estimated Number**: Hundreds to thousands, given Vodafone España’s workforce and telecom sector employment.
– **Relevance to Case**: Adds a socio-economic dimension, appealing to mediators and regulators concerned with employment impacts.

4. **MVNO Customers**
– **Description**: Customers of Spanish MVNOs like Digi Mobil, Pepephone, or Lowi, which rely on wholesale access from MNOs like Vodafone. The merger could indirectly affect them through less favorable terms, as noted in CMA findings for UK MVNOs.
– **Impact**: Higher wholesale costs could lead to increased retail prices or reduced service quality for MVNO customers, with AOTEC potentially representing their interests.
– **Estimated Number**: Millions, given MVNOs’ significant market presence in Spain, as per CNMC statistics.
– **Relevance to Case**: Strengthens our wholesale market harm argument, broadening our class to include indirect victims.

#### Challenges in Identifying Specific Victims
Due to GDPR and Spanish data protection laws, individual names, emails, and contact details for consumers, employees, or businesses are not publicly accessible. The chat history for UK victims similarly relied on associations for outreach, and we must adopt a similar approach for Spain. However, we can identify public figures (e.g., politicians, experts) and association contacts for initial engagement, as done in the UK example with MPs like Navendu Mishra.

#### List of Associations and Contact Details for Outreach
To reach these prospective victims, we leverage Spanish associations representing consumers, businesses, employees, and MVNOs. Below is a table of key associations, their contact details, and the best methods to engage them, based on publicly available information and logical assumptions from their websites:

These contacts are based on standard email formats and publicly listed information, with phone numbers and websites verified from their respective sites. For CCOO and UGT, the email addresses are hypothetical but align with typical organizational structures.

#### Individual Contacts for Expert Testimony and Political Support
While individual victim contacts are restricted, we can engage public figures for expert testimony or political advocacy, similar to the UK approach with MPs and academics. Below are potential contacts, with emails based on standard formats and relevance to telecom competition:

– **Juan José Ganuza**, Professor at Pompeu Fabra University, specializing in competition policy (hypothetical email: juanjo.ganuza@upf.edu).
– **Relevance**: Could provide expert analysis on merger impacts, strengthening our legal arguments.
– **How to Reach**: Email to request a statement or testimony on telecom competition risks.

– **Commission of Economic Affairs and Digital Transformation, Spanish Congress** (comision.economia@congreso.es).
– **Relevance**: Can amplify political pressure and provide parliamentary insights into merger effects.
– **How to Reach**: Email to propose a briefing on the class action and its implications.

For specific MPs, COCOO should search recent debates on the Congress website (congreso.es) for terms like “fusiones telecomunicaciones” to identify active voices, contacting them via their parliamentary emails (e.g., nombre.apellido@congreso.es).

#### Outreach and Recruitment Strategy
To maximize class recruitment, we propose the following strategies, leveraging associations and public channels:

1. **Targeted Digital Campaigns**: Launch campaigns on Spanish social media platforms like X and LinkedIn, targeting users complaining about Vodafone España or telecom prices (e.g., search “Vodafone España quejas”). Use hashtags like #FusiónVodafoneThree or #TelecomEspaña to direct users to a COCOO-managed sign-up page for the class action.

2. **Partnerships with Associations**: Collaborate with OCU, FACUA, CEOE, CEPYME, CCOO, UGT, and AOTEC to distribute recruitment materials (e.g., emails, webinars) to their members. Offer to co-host events to explain the class action and gather testimonies, focusing on telecom-related harms.

3. **Public Advocacy**: Engage Spanish MPs and experts like Juan José Ganuza to raise awareness in parliamentary debates or media, increasing visibility. Request their support for public hearings or surveys to collect evidence of consumer and business impacts.

4. **Legal Notices**: Publish notices in major Spanish newspapers (e.g., El País, El Mundo) and on association websites, inviting affected consumers, businesses, employees, and MVNO customers to join. Include a dedicated email (e.g., unete@cocooaccion.es) and phone line for inquiries.

5. **Consumer Complaint Aggregation**: Work with OCU and FACUA to access anonymized complaint data on telecom issues, identifying patterns of price hikes or service degradation post-merger. Use this to quantify harm and recruit class members.

#### Why This Strengthens Our Case
This approach ensures we identify and reach prospective Spanish victims effectively, leveraging associations to bridge gaps where individual contact details are unavailable. By including consumers, businesses, employees, and MVNO customers, we build a diverse, compelling class, essential for mediation and litigation. The evidence of harm—higher prices, reduced service quality, and job losses—aligns with our mission to win, providing a strong foundation for challenging the merger’s cross-border impacts and securing favorable outcomes in contract negotiations and mediation.

UK Prospective Class Members: Types and Identification

The Vodafone-Three merger, finalized in June 2025, combines two of the UK’s four major mobile network operators (MNOs), creating VodafoneThree, which serves approximately 27 million subscriptions. The merger’s potential harms—reduced competition, higher prices, and worse service quality—affect various groups. Below, I outline the types of prospective class members, their characteristics, and how they may be impacted, based on the chat history and web findings.

1. **Individual Consumers (Past and Present Customers)**
– **Description**: UK residents who have been or are currently customers of Vodafone, Three, or their sub-brands (e.g., VOXI, SMARTY, Talkmobile). These individuals may have experienced or are at risk of price increases, service disruptions, or reduced plan options due to the merger. Past customers may have faced early signs of service degradation during the transition.
– **Impact**: The CMA’s Phase 2 investigation noted potential for **higher prices** and **less advantageous terms** for consumers, with temporary protections like a three-year tariff cap not guaranteeing long-term relief. Consumer complaints on platforms like X highlight issues like “slow/disconnects on internet” despite full signal, suggesting service quality declines.
– **Estimated Number**: Vodafone serves over 20 million unique full fibre premises, and Three has 10.9 million customers, totaling approximately 27 million subscriptions affected.
– **Contact Details**: Specific names and emails are not publicly available due to privacy regulations (e.g., GDPR). However, consumers can be reached via public campaigns or through their service providers’ customer databases (with consent).

2. **Future Consumers**
– **Description**: Potential future customers of VodafoneThree or its sub-brands who may face higher prices or reduced service quality post-2028 when the CMA’s tariff cap expires. This includes new subscribers or those switching from competitors like BT/EE or Virgin Media O2.
– **Impact**: The CMA’s provisional findings warned of **higher prices** and **reduced competition** long-term, with international precedents (e.g., Australia’s Vodafone-TPG merger) showing price increases and reduced investment.
– **Estimated Number**: Difficult to quantify precisely, but millions of potential subscribers could be affected given the merged entity’s 99% population coverage target by 2034.
– **Contact Details**: Not identifiable individually; outreach must target broader consumer bases.

3. **Mobile Virtual Network Operator (MVNO) Customers**
– **Description**: Customers of MVNOs like Sky Mobile, Lyca, Lebara, Tesco Mobile, and Giffgaff, which rely on Vodafone or Three’s networks for wholesale access. These customers may face indirect harm from less favorable wholesale terms.
– **Impact**: The CMA noted that the merger could harm MVNOs’ ability to secure competitive deals, potentially leading to higher prices or reduced service quality for their customers.
– **Estimated Number**: MVNOs collectively hold significant market share (e.g., Tesco Mobile and Giffgaff are major players), potentially affecting millions.
– **Contact Details**: Specific customer details are unavailable publicly; MVNOs manage their own customer databases.

4. **Businesses (Small and Large)**
– **Description**: UK businesses using Vodafone or Three for mobile services, including SMEs and large enterprises. The House of Commons Library noted Vodafone’s contract with the Stockport police force, indicating public sector reliance.
– **Impact**: Businesses may face higher operational costs due to price increases or degraded network reliability, impacting productivity. The merger’s reduction from four to three MNOs could limit options for competitive contracts.
– **Estimated Number**: Thousands of businesses, from SMEs to public sector entities, rely on mobile services.
– **Contact Details**: Business names and contacts are often proprietary; outreach must leverage industry associations.

5. **Employees and Franchisees**
– **Description**: Current and former employees of Vodafone and Three, as well as franchisees operating Vodafone’s high street stores.
– **Impact**: Unite the Union highlighted risks of **job losses** due to head office consolidation. The Guardian reported a £120m+ legal claim by 62 Vodafone franchisees alleging financial ruin from slashed commissions, indicating economic harm.
– **Estimated Number**: Hundreds of employees and approximately 150 franchisees, with 62 involved in the legal claim.
– **Contact Details**: Specific names like Margherita Della Valle (Vodafone CEO) and Max Taylor (VodafoneThree CEO) are public, but emails are not. Franchisee details are protected; legal representatives may hold contact lists.

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### Specific Individuals and Contact Details (Where Available)
Due to privacy laws and the lack of publicly accessible personal data, I cannot provide individual names, emails, or contact details for most class members. However, I’ve identified key figures mentioned in the context who could be relevant for outreach or testimony:

– **Margherita Della Valle (Vodafone Group CEO)**
– **Role**: Key decision-maker in the merger.
– **Contact**: No personal email publicly available; reachable via Vodafone’s corporate channels (e.g., investor.relations@vodafone.com).
– **Relevance**: Could provide insights into merger strategy or be a target for questioning in mediation.

– **Max Taylor (VodafoneThree CEO)**
– **Role**: Leads the merged entity, previously Vodafone UK CEO.
– **Contact**: No personal email; use Vodafone’s press office (press.office@vodafone.co.uk).
– **Relevance**: Can address network integration plans and their impact on service quality.

– **Darren Purkis (VodafoneThree CFO)**
– **Role**: Oversees financial aspects of the merger.
– **Contact**: No personal email; contact via Vodafone’s investor relations.
– **Relevance**: Could clarify financial projections, including cost-saving impacts on pricing.

– **Navendu Mishra MP**
– **Role**: Led a 2023 Westminster Hall debate on the merger, raising consumer price concerns.
– **Contact**: navendu.mishra.mp@parliament.uk (publicly available via UK Parliament website).
– **Relevance**: Could provide political support or testimony on consumer impacts.

– **Rt. Hon. Liam Byrne MP**
– **Role**: Sponsored a 2023 Commons debate on the merger, citing Australian evidence of reduced investment.
– **Contact**: byrnel@parliament.uk (publicly available via UK Parliament website).
– **Relevance**: Can bolster our case with parliamentary evidence and advocacy.

– **Professor Tommaso Valletti**
– **Role**: Former EU Chief Competition Economist, testified to the Business and Trade Committee that the merger is anti-competitive.
– **Contact**: No personal email; reachable via Imperial College London (e.g., t.valletti@imperial.ac.uk, based on standard academic email formats).
– **Relevance**: Expert testimony strengthens our legal arguments against SLC.

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### Types of Victims and Their Impacts
Based on the chat history and web results, the types of victims and their specific harms are:

1. **Individual Consumers**: At risk of higher prices post-2028 (when the CMA’s tariff cap expires) and service disruptions during network integration, as evidenced by X complaints about slow data and disconnections.
2. **MVNO Customers**: Indirectly harmed by less favorable wholesale terms, potentially increasing costs or reducing service quality.
3. **Businesses**: Face higher operational costs and limited provider options due to reduced competition.
4. **Employees**: Risk job losses from head office consolidation, as noted by Unite.
5. **Franchisees**: Suffer financial losses from reduced commissions, as per the Guardian’s report on the £120m+ claim.
6. **Future Consumers**: Likely to face long-term price increases and reduced innovation, based on international precedents like Australia’s Vodafone-TPG merger.

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### Relevant Associations and Outreach Strategies
To reach these prospective class members, we can leverage UK-based associations representing consumers, businesses, and employees. Below are key associations, their contact details (where publicly available), and the best methods to engage them for recruitment into our class action.

1. **Unite the Union**
– **Description**: Represents telecom workers and has publicly opposed the merger due to job loss risks and consumer price concerns.
– **Contact**: General inquiries: info@unitetheunion.org; press office: press@unitetheunion.org (from their website).
– **How to Reach**: Email the press office to request collaboration in identifying affected employees and consumers. Request a meeting with their telecom sector representatives to discuss member outreach. Use their regional offices (e.g., London: 020 7611 2500) for direct engagement.
– **Relevance**: Can connect us with affected employees and amplify consumer concerns, strengthening our class size and public narrative.

2. **Which? (Consumer Association)**
– **Description**: UK’s leading consumer advocacy group, likely to have data on telecom complaints and merger impacts.
– **Contact**: General inquiries: support@which.co.uk; press office: pressoffice@which.co.uk (from their website).
– **How to Reach**: Email the press office with a proposal to collaborate on a consumer survey about merger-related issues. Request access to anonymized complaint data or member outreach for class recruitment. Follow up with a call to their London office (01992 822800).
– **Relevance**: Can provide consumer complaint data and help recruit individual and MVNO customers affected by pricing or service issues.

3. **Federation of Small Businesses (FSB)**
– **Description**: Represents UK SMEs, many of which rely on Vodafone or Three for mobile services.
– **Contact**: General inquiries: membership@fsb.org.uk; press office: press@fsb.org.uk (from their website).
– **How to Reach**: Email a proposal to survey FSB members about merger-related cost increases or service disruptions. Request a partnership to distribute recruitment materials to their 150,000+ members. Contact their London office (020 7592 8100) for follow-up.
– **Relevance**: Can connect us with business victims facing higher costs or reduced service reliability.

4. **Citizens Advice**
– **Description**: Handles consumer complaints, including telecom issues, and can identify affected customers.
– **Contact**: General inquiries: Use online form at citizensadvice.org.uk; press office: pressoffice@citizensadvice.org.uk.
– **How to Reach**: Submit a detailed inquiry via their online form, requesting data on telecom-related complaints post-merger. Email the press office to propose a joint campaign to recruit class members. Call their national line (0800 144 8848) for escalation.
– **Relevance**: Can provide anonymized data on consumer harms and help reach individual and MVNO customers.

5. **British Retail Consortium (BRC)**
– **Description**: Represents retail businesses, including franchisees potentially affected by Vodafone’s commission cuts.
– **Contact**: General inquiries: info@brc.org.uk; press office: media@brc.org.uk (from their website).
– **How to Reach**: Email the press office to request contact with franchisees affected by the merger or commission cuts. Propose a webinar to discuss the class action with retail members. Contact their London office (020 7854 8900) for direct engagement.
– **Relevance**: Can connect us with franchisees like those in the £120m+ claim, expanding our class.

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### Outreach and Recruitment Strategy
To maximize recruitment of prospective class members and leverage associations:

1. **Targeted Digital Campaigns**: Launch a campaign on platforms like X, targeting users complaining about Vodafone or Three (e.g., posts like “Can’t wait to leave @ThreeUK now been shocking”). Use hashtags like #VodafoneThreeMerger or #UKTelecomIssues to identify affected consumers. Direct them to a COCOO-managed website or hotline for class action sign-ups.

2. **Partnerships with Associations**: Collaborate with Unite, Which?, FSB, Citizens Advice, and BRC to distribute recruitment materials (e.g., flyers, emails) to their members. Offer to co-host webinars or town halls to explain the class action and gather testimonies.

3. **Public Advocacy**: Leverage MPs like Navendu Mishra and Liam Byrne to amplify our case in Parliament. Request their support in organizing public hearings or surveys to collect consumer and business complaints, increasing class visibility.

4. **Legal Notices**: Publish notices in major UK newspapers (e.g., The Guardian, The Telegraph) and on association websites, inviting affected consumers, businesses, employees, and franchisees to join the class action. Include a dedicated email (e.g., join@cocooaction.uk) and phone line for inquiries.

5. **Consumer Complaint Aggregation**: Work with Which? and Citizens Advice to access anonymized complaint data, identifying patterns of price hikes or service issues post-merger. Use this to quantify harm and recruit class members.

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### Why This Strengthens Our Case
– **Evidence of Harm**: Consumer complaints, regulatory findings (e.g., CMA’s concerns about SLC), and franchisee claims provide concrete evidence of harm, crucial for mediation or litigation.
– **Broad Class Representation**: Including consumers, MVNO customers, businesses, employees, and franchisees creates a diverse, compelling class, increasing the case’s weight.
– **Association Support**: Partnerships with Unite, Which?, and others amplify our outreach and lend credibility, enhancing our chances in contract negotiations and mediation.
– **Public and Political Pressure**: Leveraging MPs and public sentiment (e.g., X complaints) can influence regulators and mediators, pushing for stronger remedies or merger reevaluation.

This approach ensures we identify and reach prospective class members effectively, using associations to bridge gaps where individual contact details are unavailable, while aligning with the evidence and strategies from the chat history to build a winning case.[](https://www.gov.uk/guidance/how-we-are-investigating-the-vodafonethree-potential-merger)[](https://www.gov.uk/government/news/cma-provisionally-finds-vodafone-three-could-address-competition-concerns-through-network-investment-and-customer-protections)[](https://www.gov.uk/government/news/cma-clears-vodafone-three-merger-subject-to-legally-binding-commitments)

El objetivo es encontrar, informar y reclutar a dos grupos principales de posibles miembros para una demanda colectiva (tort collective claim):

Consumidores Individuales: Clientes de cualquier operador móvil del Reino Unido preocupados por el aumento de precios y la disminución de la competencia.
Entidades Comerciales: Operadores Móviles Virtuales (OMV/MVNOs), pymes y otras empresas perjudicadas por la reducción de la competencia en el mercado mayorista y de empresa.

Paso 1: Crear el Centro de Operaciones (La Landing Page)

Antes de publicar nada, necesita una página de destino central en su sitio web. Esta es la pieza más crítica. Todas las campañas y anuncios dirigirán el tráfico aquí.

URL Sugerida: https://cocoo.uk/three-vodafone-claim

Contenido de la Landing Page (siguiendo su modelo de Valve):

Título Impactante:
- “The £15bn mobile merger that could cost you. Fight back.”
- “Three + Vodafone: Less Choice, Higher Bills. Join the UK Collective Claim.”
¿Quiénes Somos? (Breve introducción a COCOO):
- “COCOO is a public interest organisation dedicated to ensuring fair markets. We are building a collective claim to challenge the Three/Vodafone merger and seek redress for UK consumers and businesses.”
El Problema: ¿Cómo le Afecta la Fusión?
- Para Consumidores: Explique de forma sencilla las causas de acción: “With one less major player, the UK’s competition watchdog (the CMA) itself warned the deal could lead to higher prices and lower quality. This means your monthly bill could go up, and network innovation could slow down.”
- Para Empresas: “The merger threatens the entire wholesale market, putting smaller mobile operators (MVNOs) at risk. For UK businesses, this means less choice, higher costs for your company’s mobile contracts, and a less competitive environment for innovation.”
¿Está Afectado? (Lista de Autoevaluación):
- “You may be eligible to join the claim if you are:”
  - A personal mobile customer of any UK network (including Three, Vodafone, O2, EE).
  - A customer of a virtual operator like Giffgaff, Tesco Mobile, Sky Mobile, etc.
  - A business owner or director responsible for company mobile contracts.
  - An owner or employee of an MVNO operating in the UK.
Nuestro Objetivo: ¿Qué Buscamos? (La Reparación/Redress):
- “We are fighting to secure financial compensation for consumers and businesses harmed by reduced competition. Our goal is to ensure fair pricing and a competitive market for all.”
Llamada a la Acción (CTA) Clara y Visible:
- Un botón grande y claro: “JOIN THE CLAIM NOW”
- Este botón debe llevar a un formulario de registro sencillo que capture: Nombre, Apellido, Email, y una pregunta de selección múltiple como “¿Cómo le afecta la fusión? (Consumidor / Empresa / OMV / Otro)”.

Paso 2: Campaña en Plataformas Digitales

1. Campaña en Meta (Facebook / Instagram) – Enfoque en el Consumidor Masivo

Esta plataforma es ideal para llegar a un público amplio y generar una base de apoyo popular.

URL de la Campaña: https://www.facebook.com/ads/manager, https://business.instagram.com/advertising
Contenido:
- Imágenes y Vídeos Cortos: Cree gráficos llamativos con una estadística o una frase contundente. Ejemplo: Una imagen de 4 teléfonos móviles, uno de los cuales se desvanece, con el texto: “From 4 to 3. What does it mean for your wallet?”.
- Vídeos Explicativos (Animados): Un vídeo de 30 segundos que explique el concepto de “menos competencia = precios más altos” de forma muy visual.
- Anuncios de Generación de Leads: Use el formato de anuncio de “Lead Generation” de Facebook para que los usuarios puedan registrarse sin salir de la plataforma, facilitando al máximo el proceso.
Segmentación (Targeting):
- Intereses: Segmente a usuarios interesados en “Vodafone”, “Three UK”, “O2”, “EE”, “Martin Lewis Money Show”, “Which?”, “MoneySavingExpert”.
- Datos Demográficos: Todo el Reino Unido, mayores de 18 años.
- Audiencias Similares (Lookalike Audiences): Una vez que tenga 100-200 registros, cree una audiencia similar para encontrar a millones de usuarios con perfiles parecidos.
Ejemplo de Texto del Anuncio:
- Headline: UK Mobile User? Your bill is at risk.
- Body: The merger between Three and Vodafone could see prices rise for millions. We believe you deserve fair competition and fair prices. COCOO is building a no-obligation collective claim to seek compensation. It costs nothing to join.
- CTA: Sign Up

2. Campaña en LinkedIn – Enfoque Profesional y B2B

Esta plataforma es perfecta para reclutar a las entidades comerciales (OMVs y pymes).

URL de la Campaña: https://www.linkedin.com/campaignmanager/
Contenido:
- Artículos y Documentos: Publique un resumen de su análisis sobre el daño al mercado mayorista. Use el formato de “Document Ad” para compartir un PDF de una página.
- Texto Profesional: El tono debe ser más analítico. Hable de “tortious interference”, “anti-competitive practices” y “wholesale market degradation”.
- Infografías: Muestre cómo la cuota de mercado se concentra y cómo esto afecta a los OMV.
Segmentación (Targeting):
- Por Cargo: “CEO”, “Managing Director”, “Founder”, “Procurement Director”.
- Por Sector: “Telecommunications”, “IT Services”, “Retail”.
- Por Empresa: Puede dirigirse directamente a los empleados de todos los OMV del Reino Unido (ej. Sky Mobile, Tesco Mobile, Lebara, Lycamobile, etc.).
Ejemplo de Texto del Anuncio:
- Headline: Is the Three/Vodafone merger a threat to your business?
- Body: For MVNOs and SMEs, the reduction from 4 to 3 mobile network operators poses a significant commercial risk, from increased wholesale costs to reduced service innovation. COCOO is initiating a collective claim for businesses impacted by this market concentration.
- CTA: Learn More & Join

3. Campaña en X (Twitter) – El Pulso Informativo y la Presión Pública

X es ideal para la difusión rápida, la interacción con periodistas, políticos y reguladores.